BUSINESS WRITING DAY

featuring

Grainne Callanan, Jean Cullinane, Tony O’Brien,
Elizabeth Whyte, Elaine Walsh

Eventbrite - Write By The Sea 2018

FRIDAY 28th SEPTEMBER 2018

REGISTRATION 9:30AM – 10:00AM

10:00AM – 11:00AM MORNING SESSION

Business Writing for Better Results with Grainne Callanan

Irrespective of your role, responsibilities or expertise, effective writing skills are essential for your professional development. Good writing builds confidence, influences others and demonstrates clarity of thought, attention to detail and efficiency. This interactive workshop will introduce you to the art of business writing and on completion you will know how to:

  • Plan and structure written communications for maximum impact;
  • Deliver your message in a clear and concise manner;
  • Set a tone that reflects favourably on you and your business;
  • Choose your language wisely to influence your stakeholders;
  • Deal with conflict through the written word;
  • Maintain accurate records; and
  • Edit and proof-read your work.

BREAK 11:00AM – 11:30AM

11:30AM – 12:30PM MID-MORNING SESSION

Applying Business Writing Techniques to Reports & Presentations with Grainne Callanan
Participants will develop these skills through a variety of writing exercises designed for small teams and individuals. You are welcome to bring along samples of your own work (e.g. letters, memoranda, minutes, emails and business blogs) provided they do not include any personal data relating to you or other individuals and businesses.

LUNCH 12:30PM – 1:30PM

1:45PM – 2:45PM AFTERNOON SESSION

Dealing with Media – Minimising problems with Tony O’Brien, O’Brien Communications

In his workshop he will use that long media experience to talk about interacting with the media, including how to write Press Releases, dealing with media queries in difficult situations, pitching story ideas to journalists, understanding how the media operates and Do’s and Don’ts.

 Or

CV Writing with Jean Cullinane, Cullinane Consulting

Your CV shows potential employers that you have the right experience for the vacancy on offer.  It showcases the skills that you can bring to a potential employer and it highlights that you are exactly the type of employee they are looking for. Get it right and your CV will open interview doors for you – get it wrong and you might miss that golden opportunity to make a life-changing leap into the job that’s just right for you.

This one-hour session will help you to produce a winning CV and cover letter. By the end of this session you will:

  • Understand the purpose of a CV
  • Know what recruiters look for in a CV
  • Know how to adapt your CV to the job on offer
  • Know how to word and layout your CV
  • Know how to write a covering letter that will get you noticed – for all the right reasons

BREAK 2:45PM – 3:00PM

3:00PM – 4:00PM AFTERNOON SESSION

Increase Your Success Rate When Applying For Grants
with Elizabeth Whyte, Wexford Arts Centre

A look at available funding for writers and related art forms and overview of dos and don’ts for writing applications to increase success rate.

Or

 

Responding to eTenders with Elaine Walsh, 053IT

Where opportunity is minimal, what you write & how you write it can make all the difference between winning or losing a tender. We will look at how you can enhance your tender responses to help win that contract!

4:00PM Presentation of Certificates of Attendance

find out more about our facilitators…

Grainne Callanan

Gráinne Callanan lectures and publishes in the areas of Business, Commercial and Company Law at Waterford Institute of Technology.

Jean Cullinane

Jean Cullinane is an experienced HR Consultant with specialist skills in recruitment and performance management design and implementation.

Tony O'Brien

Wexford-born Tony O’Brien is a highly experienced media figure having clocked up over 40 years in national media and Public Relations.

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Prior to embarking on the happy career of higher education, she earned her stripes in the corporate banking sector. While primarily involved in academic legal research, she has also delivered workshops to professionals, start-up businesses and volunteer associations on a wide range of legal and business matters.

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Since establishing Cullinane Consulting in 2001, Jean has worked for a variety of clients in Government, Corporate, SME and Community and Voluntary sectors. Jean gained her key Human Resource experience while working as Recruitment and Change and Development Manager with Aer Lingus at Dublin Airport where she was responsible for recruiting and developing all categories of airline staff. She is a Graduate and a Chartered Fellow of the Chartered Institute of Personnel and Development (CFCIPD), a graduate of the Marketing Institute of Ireland and she holds an IMI Diploma in Business Strategy.

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After starting his media career with the Wexford People, Tony moved to the Irish Independent where he became the Group’s first Environment Correspondent. At the same time, he was the Independent’s popular music critic covering such major events as Live Aid, U2’s debut at New York’s Madison Square Garden and all the big music shows in Ireland. Having completed 20 years with the Irish Independent, Tony switched to the world of Public Relations joining one of Ireland’s leading agencies, Fleishman Hillard Saunders as Director of Public Affairs. There he worked with companies such as SuperValu and the Broadcasting Authority of Ireland along with Ticketmaster. In 2000 he set up his own independent Public & Media Relations consultancy, Tony O’Brien Communications. Over the years since then he has provided communications advice to an impressive portfolio of clients including Argos, the Red Cross, EirGrid, LUAS, Ordnance Survey Ireland, the Irish Council for Social Housing, the Blind Tennis World Championships, the Irish Planning Institute and Michael Flatley’s “Lord of the Dance”. Today, he works with clients such as Ticketmaster, Wicklow and Wexford County Councils, Viking Splash Tours, Men’s Voices Ireland, the Ukulele Hooley, NCPS, Leinster Tennis, Bricks 4 Kidz and Wexford-born tailor/designer, Nicky Wallace. Tony is also a published author of “Going Green – An Irish Guide to Leading a Greener Life” (Liberties Press). He is member of the Public Relations Institute of Ireland and was recently awarded Life Membership of the National Union of JournalistContent goes here

Grainne Callanan

Gráinne Callanan lectures and publishes in the areas of Business, Commercial and Company Law at Waterford Institute of Technology.

READ MORE...

Prior to embarking on the happy career of higher education, she earned her stripes in the corporate banking sector. While primarily involved in academic legal research, she has also delivered workshops to professionals, start-up businesses and volunteer associations on a wide range of legal and business matters.

Jean Cullinane

Jean Cullinane is an experienced HR Consultant with specialist skills in recruitment and performance management design and implementation.

READ MORE...

Since establishing Cullinane Consulting in 2001, Jean has worked for a variety of clients in Government, Corporate, SME and Community and Voluntary sectors. Jean gained her key Human Resource experience while working as Recruitment and Change and Development Manager with Aer Lingus at Dublin Airport where she was responsible for recruiting and developing all categories of airline staff. She is a Graduate and a Chartered Fellow of the Chartered Institute of Personnel and Development (CFCIPD), a graduate of the Marketing Institute of Ireland and she holds an IMI Diploma in Business Strategy.

Tony O'Brien

Wexford-born Tony O’Brien is a highly experienced media figure having clocked up over 40 years in national media and Public Relations.

READ MORE...

After starting his media career with the Wexford People, Tony moved to the Irish Independent where he became the Group’s first Environment Correspondent. At the same time, he was the Independent’s popular music critic covering such major events as Live Aid, U2’s debut at New York’s Madison Square Garden and all the big music shows in Ireland. Having completed 20 years with the Irish Independent, Tony switched to the world of Public Relations joining one of Ireland’s leading agencies, Fleishman Hillard Saunders as Director of Public Affairs. There he worked with companies such as SuperValu and the Broadcasting Authority of Ireland along with Ticketmaster. In 2000 he set up his own independent Public & Media Relations consultancy, Tony O’Brien Communications. Over the years since then he has provided communications advice to an impressive portfolio of clients including Argos, the Red Cross, EirGrid, LUAS, Ordnance Survey Ireland, the Irish Council for Social Housing, the Blind Tennis World Championships, the Irish Planning Institute and Michael Flatley’s “Lord of the Dance”. Today, he works with clients such as Ticketmaster, Wicklow and Wexford County Councils, Viking Splash Tours, Men’s Voices Ireland, the Ukulele Hooley, NCPS, Leinster Tennis, Bricks 4 Kidz and Wexford-born tailor/designer, Nicky Wallace. Tony is also a published author of “Going Green – An Irish Guide to Leading a Greener Life” (Liberties Press). He is member of the Public Relations Institute of Ireland and was recently awarded Life Membership of the National Union of JournalistContent goes here

Elaine Walsh

Elaine Walsh is a technology specialist with a wealth of experience ranging from providing solutions to SMEs, to roles in the corporate, public service, community & voluntary sectors.

Elizabeth Whyte

Elizabeth is the Executive Director of Wexford Arts Centre which hosts a vibrant multi disciplinary arts programme annually.

READ MORE...

A native of Kilmore Quay, Elaine graduated from Waterford Institute of Technology with a Bsc in Applied Computing in 1995. Since then her career has included stints at international corporations Novartis in Switzerland, the UK and Johnson & Johnson in Dublin. She joined RTÉ in 1999. During her time there she managed large-scale projects from initial design stages through procurement to implementation for the switch from analogue to digital production in RTÉ Radio. Since leaving RTÉ in 2012, Elaine has run 053IT, a technology solution provider for SMEs. Services include providing websites, IT systems and workflow solutions as well as assisting clients to prepare tender responses to tenders issued on eTenders, chiefly in the construction sector.

READ MORE...

Elizabeth has over 10 years experience applying for grants from Wexford County Council, Arts Council, Culture Ireland and European Interreg funding agencies. She was previously Company Manager with Rough Magic Theatre Company and has prior acting, directing, curating and producing credits from Dublin, New York and Boston. Elizabeth has participated on grants assessment panels for Wexford County Council and Arts Council, Ireland and is a current member of the Arts Council Ireland peer panel. She holds an MBA in Professional Arts Management from IT Carlow Wexford Campus and studied Arts and Literature,B.A. at Harvard Extension U.S. and film production at School of Visual Arts, New York.

Elaine Walsh

Elaine Walsh is a technology specialist with a wealth of experience ranging from providing solutions to SMEs, to roles in the corporate, public service, community & voluntary sectors.

READ MORE...

A native of Kilmore Quay, Elaine graduated from Waterford Institute of Technology with a Bsc in Applied Computing in 1995. Since then her career has included stints at international corporations Novartis in Switzerland, the UK and Johnson & Johnson in Dublin. She joined RTÉ in 1999. During her time there she managed large-scale projects from initial design stages through procurement to implementation for the switch from analogue to digital production in RTÉ Radio. Since leaving RTÉ in 2012, Elaine has run 053IT, a technology solution provider for SMEs. Services include providing websites, IT systems and workflow solutions as well as assisting clients to prepare tender responses to tenders issued on eTenders, chiefly in the construction sector.

Elizabeth Whyte

Elizabeth is the Executive Director of Wexford Arts Centre which hosts a vibrant multi disciplinary arts programme annually.

READ MORE...

Elizabeth has over 10 years experience applying for grants from Wexford County Council, Arts Council, Culture Ireland and European Interreg funding agencies. She was previously Company Manager with Rough Magic Theatre Company and has prior acting, directing, curating and producing credits from Dublin, New York and Boston. Elizabeth has participated on grants assessment panels for Wexford County Council and Arts Council, Ireland and is a current member of the Arts Council Ireland peer panel. She holds an MBA in Professional Arts Management from IT Carlow Wexford Campus and studied Arts and Literature,B.A. at Harvard Extension U.S. and film production at School of Visual Arts, New York.
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